Tata Motors announced that it has signed Argentinean and Barcelona football player Lionel Messi as its global brand ambassador. It is the first occasion that Messi will be endorsing an Indian brand and the first advertisement campaign has been named #madeofgreat

Tata Motors made an announcement today that will please the hordes of Indian football fans. Tata Motors have signed has signed-up star football player Lionel Messi as its global brand ambassador to promote and endorse its passenger vehicles, globally. Tata will also a start a new advertising campaign named #madeofgreat, starring Lionel Messi. It is the first occasion that Tata Motors will undertake an overall brand association campaign with a brand ambassador. The Company will also soon launch an exclusive, limited edition merchandising range of this association. Messi currently plays for Spanish league football team Barcelona and has been awarded Best Player of the World for four consecutive times. 

Endorsing an Indian brand for the first time, Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”  

The first campaign, #madeofgreat is hinged on the company’s philosophy of providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies. Tata Motors have been busy in the recent past with the launch of Zest, Bolt and GenX Nano. Tata Motors will soon launch the Kite hatchback while the Hexa MPV is expected to debut at the 2016 Auto Expo. 

Courtesy : Autocar

The new Range Rover Evoque facelift will be launched in India soon with a mild facelift and an updated interior. On the exterior front, the new Range Rover Evoque will feature a new front bumper, two new front grille options, new LED headlamps and many others.

The Range Rover Evoque has single handedly turned Land Rover’s fortunes around and has sold handsomely globally and in India. Now, the luxury compact SUV will feature a range of updates on the outside and a few technology updates on the interior and mechanical front for the 2015 model year. The new Range Rover Evoque will be launched in India on November 19.

On the exterior front, the new Range Rover Evoque will feature a new front bumper, two new front grille options and new LED headlamps. The new car will also include a set of new alloy wheels that buyers can choose from. The tail light too has been slightly updated featuring LED lighting and a distinct new pattern. 

Interior changes will include new seats and door panels and a much needed new infotainment system accessed via an eight-inch touchscreen. The new Range Rover Evoque will also get new interior colour options like shades of white, red and tan that will help compliment the bold architecture of the Range Rover Evoque.

The new Range Rover Evoque will also breitling replica get the new Euro 6 compliant four cylinder diesel engine. The new engine is about 30 kilograms lighter than its predecessor and will make 180PS of peak power. The Range Rover Evoque will still get a 9-speed gearbox and an all-wheel-drive drive train with terrain response systems that help off-road.

Courtesy : Zigwheels

Earlier this year, we had reported that Volkswagen had imported one unit of the Beetle into India for homologation. Now, the omega replica watches for sale uk,cheap omega replica watches store company has imported several units of the car, which suggests that the launch of the car is approaching fast.

The Beetle features retro styling, carried over from previous Beetle models. The new Beetle is is longer and wider than its predecessor.

The import data reveals that the Beetle will be powered by a 1.4-litre TSI petrol engine. This is the same engine that Volkswagen uses to power the Jetta sedan. The Beetle also uses the same PQ35 platform as the Jetta.

The Beetle will be positioned against the Mini Cooper and Abarth 595 Competizione. It will be brought to India via the CBU route.

The Beetle will be Volkswagen's halo breitling replica watches uk product in India. The company will not expect to sell too many units of the car.

Courtesy : Zigwheels

Maruti recently launched its new premium hatchback, the Baleno, following its debut at the Frankfurt motor show. With prices starting at Rs 4.99 lakh (ex-showroom, Delhi), this newest model currently undercuts the prices of rivals, the Hyundai i20 and Honda Jazz.

Positioned above the Swift as a more premium offering in the company’s line-up, the Baleno becomes the second model to retail via Maruti’s Nexa premium dealerships across the country. The S-Cross, which was launched earlier this year, is the first model.

As per dealers, the Baleno currently has a waiting period of up to two months on both petrol and diesel models across all trim levels, including the petrol CVT.  Some dealers are not offering the Baleno Sigma variant at all and are encouraging customers to buy the higher trims. 

Available in four trims – Sigma, Delta, Zeta and Alpha – the car is powered by the same 1.2-litre petrol and 1.3-litre diesel as its smaller sibling, the Swift and gets dual front airbags and ABS as standard across the range. The top-spec models gets features such as Maruti's SmartPlay infotainment system, projector headlamps and 16-inch alloy wheels. The mid-level Delta trim gets the option of a CVT gearbox for the petrol motor.

Courtesy : Autocar

Aston Martin to return to F1 racing after its brief previous foray in 1959-60.

The Force India Formula 1 team is closing on a deal to be rebranded as Aston Martin Racing next season – a move that will bring the British sportscar manufacturer back to F1, over half a century after its previous brief foray in 1959 and 1960.

Aston Martin wants to have a presence in F1 to take on sportscar rivals McLaren and Ferrari on track as well as off. It previously discussed a return to F1 in a tie-up with Red Bull as well as holding talks with Williams and Force India, before ultimately deciding to focus on the latter.

Alongside the team name change, it is understood the livery will become blue and gold as part of a link-up with sponsor Johnnie Walker. Aston Martin will receive branding on the car while there be synergy on R&D to allow for significant technology transfer from F1 to its road car business. Force India's engine supplier Mercedes, which owns five per cent of Aston Martin, is said to have given its blessing to such an arrangement.

Force India team principal Vijay Mallya said: "If tomorrow someone comes and offers me a good sum of money for title sponsorship, I'll seek the team name. If the marque comes along and I have to change the team name, I have to look at what it does for the team in terms of profile. It's premature to talk about it now, but we're talking. Nothing is done until it's done. I don't like to count my chickens until they are hatched."

A Force India spokesman said: "We continue to have a number of discussions about 2016 and beyond with both our current and new partners who see a commercial value in a relationship with Force India. When the time is right we will make suitable announcements in conjunction with our commercial partners. The future remains very bright for the team."

Force India will need to apply to F1's commercial rights holder to get approval for a name change, but such permission is believed to be a formality.

Courtesy : Autocar