NEW
DELHI: The country’s largest car maker Maruti Suzuki BSE 0.71 %, which has in recent times made a strong pitch in the
midsize market with the Vitara Brezza, the Baleno and the
Ciaz, is looking to launch a small car in the next three years to strengthen
presence in the entry-car space.
“We are working on a pipeline of products across
segments, and are looking at a small car at the entry-level which will come in
the next 2-3 years,” confirmed Kenichi Ayukawa, managing director, Maruti Suzuki India BSE 0.71 % Limited (MSIL).
Earlier in October this year, ET had reported
that Suzuki Motor Corporation (SMC), enthused by the success of Brezza, gave
Indian subsidiary the responsibility to develop a newgeneration Alto to strengthen its hold in the
entry-car space.
Maruti Suzuki BSE 0.71 % Alto had been facing tough competition from Renault
Kwid; in the first eight months of the ongoing financial year, while sales of
Alto declined by 7.4% to 1,62,894 units, that of Renault Kwid shot up to 73,676 units from
11044 units sold in the year-ago period.
Alto's share in the entry-car segment has
dropped to 42% between April and November this fiscal compared with 50.9% in
the same period last fiscal. Kwid has, meanwhile, managed to garner almost 20%
market share in that segment.
People in the know of Maruti’s plans said the
company has started work on the project, internally called Y1K. The new car is
likely to be launched by the festive season of 2019. Alto will be developed on
a fresh platform to meet the new regulations. Maruti Suzuki will invest an
added Rs 2,000 crore at its state-of-the-art research and development centre in
Rohtak, Haryana, over the next three years to boost its R&D capability.
This would take the company's total investment at Rohtak to Rs 3,800 crore
Separately, Maruti Suzuki chairman RC Bhargava on Friday said the trend is reversing in the passenger
vehicle market and the company's bookings have increased by 7% in December.
Maruti Suzuki's bookings had registered a drop of 20% in November as consumers
put off fresh purchases after the government demonetised high-value currency
notes from November 9.
"Interestingly, even rural markets have
grown over last year," said Bhargava. Maruti Suzuki's sales in rural
markets have increased by 18% in December against a decline of 11% in November.
The proportion of vehicles financed in rural markets stands at around 50-60%
compared to 80% in urban areas.
"What I understand is that cash
availability has improved. Besides, good monsoons helped grow rural sales in
the first few months of the fiscal," said Bhargava. Rural sales currently
account for 30% of Maruti Suzuki's volumes and have grown by around 14% till
date this fiscal. He, however, declined to make any forecast for sales growth
next year.
Source : Maruti
Suzuki plans new small car within 3 years, may launch new-generation Alto
Dec 24, 2016
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