Harley-Davidson inaugurates first concept store in India
Warrior Harley-Davidson in Kolhapur has been set up to target sales in Tier 2, 3 cities.
Harley-Davidson India has inaugurated its first concept store in India. Called Warrior Harley-Davidson, located in Kolhapur, the store is part of the bike maker’s sales and service network expansion plan across India. Warrior Harley-Davidson, which houses all Harley-Davidson Customer Experience concepts in small forms, is a platform for the brand to reach out to existing customer base in Tier 3 cities that do not have a retail presence. The concept store is designed to improve accessibility for sales and service requirements of Harley-Davidson customers residing in the city and the outskirts and ensure that they get an opportunity to be part of H.O.G. events.
Commenting on the launch, Marc McAllister, VP and MD, (International Markets) at Harley-Davidson Motor Company, said: “Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier 2 and 3 cities and expansion to these markets is an important part of our strategy. Our concept store is a step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle.” Harley-Davidson commenced its operations in India in August 2009 and appointed its first dealership in July 2010. The company offers 14 models in its India line-up, in addition to a full range of genuine parts, accessories, and general merchandise, available through authorised dealerships. The company has an assembly unit at Bawal, Haryana.