Ford Figo Aspire launch in early August; booking begins
NEW DELHI: Ford India will launch the much-awaited compact sedan Figo Aspire in India in early August, people familiar with the matter told ETAuto. When ETAuto contacted dealers in Delhi, some said they have already started bookings for the car with a minimum amount of Rs 1 lakh. This new car is going to play very crucial role in setting up Ford''s fate in the Indian market. Figo Aspire could be a major game changer for the company after success of Ford EcoSport as Ford India''s sales has started dwindling. The carmaker sold 75138 units in FY14-15 with a decline of 11 percent. The sedan is currently going through 25 cities tour as part of pan-India road show, campaign "What Drives You?" which started on May 6. This 10 week-long campaign is likely to end by third week of July. The Figo Aspire sedan is based on the Ford Figo sedan concept shown by American carmaker during the 2014 Auto Expo and the production version carries a strong resemblance with the concept. Ford will be offering the new Figo Aspire compact sedan in both petrol and diesel engine option, with a 1.5-litre TDCi diesel and a 1.2-litre TiVCT petrol. The Ford Figo Aspire will take on the likes of Maruti Suzuki Dzire, Hyundai Xcent and Honda Amaze and is expected to be priced between Rs 5.2 lakh to 8 lakh.