Ford India records 22,043 units in the month of October
Ford india officially announced its monthly sales
figures for the month of October wherein the American car maker retailed about
22,043 units against 20,420 units for the corresponding month last year.
According to the reports from the carmaker, the combined domestic wholesales
and exports increased to 22,043 vehicles in October in comparison to 20,420
vehicles retailed last year. The domestic demand for the carmaker decreased to
7508 units for the month of October against 10,008 vehicles sold in the same
month last year. However, the company saw an increase in the exports which grew
from 10,412 units to 14,535 units in October 2016.
Anurag Mehrotra, executive director, Marketing,
Sales & Service, Ford India stated that, “The automotive industry is seeing
the impact of a good monsoon, 7th pay commission and other macro-economic
indicators like inflation. As we look for the industry momentum to sustain,
Ford remains committed to its strategy of product led innovation, a
differentiated customer experience, and breaking the myth on our cost of
ownership.”
In order to cash-in during the festive period,
the carmaker introduced the new Signature Edition for its most awarded compact
SUV EcoSport which comes with donning fresh, attractive exteriors and sportier
interiors. Priced at INR 926,194 (Ex-Showroom, Delhi), the car maker also
introduced range of accessories worth of 37,894 inclusive of fitment as well as
painting. Ford India further continued to expand its sales and service network
by inaugurating new dealership, Crossland Ford in Jaipur which is spread across
23,430 square feet and 20 service bays. The facility showcases automaker’s
youngest and vibrant product portfolio including the EcoSport, Endeavour, Ford
Aspire and the all-new Figo.
Ford India also scheduled a ‘Great Ford Endeavour
Drive’ in Delhi in order to proffer an experience of All-New Endeavour’s
best-in-class off-roading capabilities. This special drive was intended to
exhibit these capabilities in a curated environment. Moreover, the consumers
also received an opportunity to practice the exceptional ride quality and
dynamic handling of Ford Endeavour premium SUV.