Honda strengthens its dealership network in India
KOLKATA: Honda
Motorcycle & Scooter India on Wednesday inaugurated its 900th Honda
Authorised Exclusive Dealership taking its total dealership network to 4,800
spread across the country. The company plans to further increase its network by
adding 500 more touch points, totalling the number to 5,300 before this
financial year end. The move is part of Honda’s vision to expand its footprint
across the country.
Over the last
five years, Honda has been aggressively expanding its network foothold in the
hinterland. This fiscal witnessed an addition of more than 300 touch points, 80
per cent of which has been exclusively in the rural and semi urban locations
only.
Elaborating
on the expansion plans, Honda Motorcycle & Scooter India senior vice
president, sales & marketing Yadvinder Singh Guleria said: "We
have grown exponentially in the last 15 years of existence in India, in terms
of sales, penetration in smaller towns is a critical part of our India
strategy.
" He
further added, "along with rapid capacity expansion, introduction of new
products across categories and strengthening our network in the metro and urban
locations, we are now focusing on increasing our foothold in the semi urban and
rural areas. Honda is now extending its reach to the last mile with 80 per cent
of the touch points added this financial year being only in the semi urban and
rural locations. We are confident that our growing network will cater to the
increasing demand for Honda 2Wheelers and realise higher customer satisfaction
in terms of services provided by Honda network."
Having witnessed
phenomenal growth in customer demand over the years, Honda has strengthened its
position in the Indian two-wheeler industry. The company continues to ramp up
its dealership network, production capacity, while offering the best quality
products and experience to its customers.
Source :
Honda
strengthens its dealership network in India