Tata Motors enters Bolivia with launch of three vehicles
NEW DELHI: Tata
Motors BSE 0.73 % has forayed into the Bolivian commercial vehicle (CV) market
with the launch of three products in the South American country.
The Mumbai-based
auto major has entered Bolivia through a distribution agreement with local
partner Bolivian Auto Motors, which is part of Salvatierra, a business
conglomerate engaged in distribution of motor vehicles and motor cycles in the
Latin American country.
Through this
partnership, Tata Motors has launched three commercial vehicles in the Bolivian
market - Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck - all
of which will be currently available in Santa Cruz and will soon be available
in La Paz and Cochabamba.
"We are
delighted to be here in Bolivia, one of the fastest growing markets in the
Latin American region," Tata Motors Head (International Business)
Commercial Vehicles Rudrarup Maitra said in a statement.
Besides
Bolivia, Tata Motors commercial vehicles are sold in other South American
markets like Chile and Ecuador.
"We
will work with Tata Motors to make sure that our customers here get the finest
vehicles and services, that not only match their requirements but also the
needs of their business," Bolivian Auto Motors President Johnny
Salvatierra said.
Tata Motors
is India's largest automobile company, with consolidated revenues of Rs
2,75,561 crore in 2015-16. Through subsidiaries and associate companies, it has
operations in the UK, South Korea, Thailand, South Africa and Indonesia.
Source : Tata
Motors enters Bolivia with launch of three vehicles