Harley-Davidson partners Myntra for online merchandise sale
Cult bike maker Harley-Davidson has tied up with fashion portal Myntra to sell its casual merchandise through an exclusive online store. Launched today, the online store offers a range of casual outerwear, sportswear, denims and accessories, Harley-Davidson said in a statement. "Through this alliance, Harley-Davidson merchandise will now be easily accessible to over 12,000 pin codes in India," it added. Harley-Davidson merchandise and accessories are also offered through the brands dealership network across 17 locations in India. Harley-Davidson Sales and Dealer Development Director Rajiv Vohra said the alliance will help the company reach out to more customers across the country. Myntra ''s eCommerce Platform Head Prasad Kompalli said: "This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand''s lifestyle merchandise. Courtesy: Business Standard