India Yamaha Motor registers 22% domestic sales growth in August
NEW DELHI: India Yamaha
Motor has announced 22 percent growth in domestic sales (including Nepal) in
August 2016, selling 74,868 units as against 61,440 units sold last August.
The company continues to maintain an upward trend
in sales at the back of its superb product line-up with the addition of the
newly-launched disc brake variant of the Cygnus Alpha scooter and the new
Cygnus Ray-ZR.
Yamaha's increasing focus on expanding to tier II
and III cities, thus reaching out to larger groups of target population has
also been instrumental in boosting sales.
Commenting on the company's sustained growth, Roy
Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales said,
"The major breakthrough in sale numbers is the result of Yamaha's
continuous dedication to develop its products by exploring widely held customer
choices. The vantage through strategic approach of customer centric activities
and network development has contributed to the strong momentum. Yamaha received
fantastic response from the market for its impeccable line up of scooters like
Yamaha Fascino, Cygnus Alpha (disc brake) and newly introduced Cygnus Ray-ZR."
As a part of its vision to grow as a personal
mobility brand, Yamaha offers an attractive line-up of scooters including the
new Cygnus Alpha disc brake version for family riding, the fashion scooter
Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray - ZR for real boys, apart
from the popular motorcycles like the R Series, FZ Series and Saluto Series.
Source: India
Yamaha Motor registers 22% domestic sales growth in August