Nexa outlets to account for 15% sales by 2020: Maruti
Maruti Suzuki India (MSI) aims to have 250 Nexa outlets by March 2017 and expects the
premium sales and service outlets to contribute 15 per cent of the company's
sales by 2020.
Launched in July 2015, Nexa today completed one year of operations. It
currently has 150 outlets across 94 cities.
Over 1 lakh cars have been sold through this channel till date, which employs
3,500 relationship managers.
"Over
half (51 per cent) of the customers who bought cars at Nexa were not customers
of Maruti Suzuki at that point, indicating that through Nexa, we are able to
attract new categories of customers," MSI Executive Director (Marketing
& Sales) R S Kalsi said in a statement.
To
further enhance purchase and ownership experience, the company plans to provide
customers enriching experiences beyond the showroom as well, he added.
"We
will curate new experiences around fashion and lifestyle, music and travel.
These experiences will touch the lives of customers through international music
festivals, fashion/styling sessions and long-distance drives. Rather than limit
ourselves to selling cars, our aim is to forge relationships over the period of
ownership," Kalsi said.
Maruti Suzuki plans to expand the number of
premium outlets to 250 by March 2017 and Nexa is expected to contribute 15 per
cent of MSI sales by 2020, the auto major said.
The company sells premium crossover S-Cross and premium hatchback Baleno from these outlets.
Maruti stock was trading at Rs 4,750 on BSE, up
4.19 per cent, from its previous close.
Source: Nexa
outlets to account for 15% sales by 2020: Maruti