BMW readying Mercedes-Maybach rival
The new ultra-luxury sedan will be positioned between the 7-series and Rolls-Royce range
Taking into consideration the price disparity between BMW’s flagship 7-series and its Rolls-Royce range, the German luxury carmaker is working on a new ultra-luxury sedan. The new model, besides plugging the gap in BMW’s range, will also give the carmaker a contingent in the ultra-luxury sedan segment, where the Mercedes-Maybach range reigns supreme.
While details on the upcoming BMW flagship remain unknown, it is definite that it won't just be a regular 7-series with a stretched-out wheelbase.
Company CEO Harald Krueger says "The luxury class will remain a high-margin segment, so we intend to enhance our presence by adding another new model."
The sedan is speculated to be akin to a 9-series. Besides the sedan range, BMW is also known to be replica watches for sale readying a flagship model for its SUV range, which is expected to debut sometime in 2018.
Courtesy : Autocar