Royal Enfield sets shop in Thailand
Iconic Indian two-wheeler manufacturer Royal Enfield inaugurated its first dealership in Thailand. The new showroom is located at Bangkok and is the second Southeast Asian dealership for Royal Enfield after Indonesia
Expanding its global dealership network, Royal Enfield (RE) inaugurated its first dealership in Thailand. The new Royal Enfield showroom has been situated in the capital of Thailand at Bangkok. The first RE retail store in Thailand has been set up by General Auto Supply Co. Ltd. The complete portfolio of its motorcycles will be made available at the new dealership alongwith the official Royal Enfield apparel and accessories range.
Speaking about the new store , Arun Gopal, International Business Head, Royal Enfield said, “Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade”, said Mr
Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, Middle-East and now in South East Asia. Its latest store in the Southeast Asian market prior to Thailand was in Indonesia. Royal Enfield announced its entry into Thailand, the fifth largest two wheeler market in the world in Dec 2015, at the Thailand International Motor Expo. The Royal Enfield Thunderbird 500 has been priced at Rs 3.45 lakh in Thai market while the RE Classic 500 retails for Rs 3.64 lakh and the Royal Enfield Continental carries a sticker price of Rs 4.21 lakh.
Courtesy : Zigwheels