Honda Activa reaches the one million sales milestone in 5 months.
The Honda Activa has crossed the one million sales milestone, in just five months of this fiscal year 2015-16. The milestone shows the huge demand for the product.
Honda sold 10,01,350 units of the Activa showing a growth in sales of 20 per cent for the manufacturer. The sales of the scooter have grown tremendously this year even despite overall sales growth of the Indian two-wheeler industry being a bit dull.
Keita Muramatsu, President and CEO, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) said, “We are excited to have started the festive season on a high note, with Activa creating a hat-trick as the No. 1 selling two-wheeler of India for three consecutive months. From reactivating the scooter segment in India in 2001, Honda’s iconic Activa has slowly started penetration in rural India. Further, with the improvement in rural infrastructure in future we expect that scooter contribution has the potential to go up further.”
The Honda Activa alone contributes to 51 per cent of sales in the scooter segment in India. Last month, HMSI sold 2.17 lakh units of the scooter alone showing the steep demand for the two-wheeler in India. Despite being joined by many new scooters from different manufacturers, the Activa still remains to be the preferred choice for Indian consumers. At present, there are three models of the Activa on sale- the Activa-i, Activa 3G and Activa 125.
Courtesy : Bikewale