In as many as 12 states, Honda has increased its market share to between 30 and 50 per cent. Scooter sales continue to do well with Honda strengthening its position as the market leader in the automatic scooter segment.
Honda Motorcycle and Scooter India has become the No. 1 two wheeler brand in eight states and one Union Territory across India.
Honda has become a best-selling brand in Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa and one Union Territory – Chandigarh.
Overall, Honda Motorcycle and Scooter India’s market share grew by 2 per cent to 26 per cent in the first quarter of Financial Year 2015-16. In Chandigarh, Himachal Pradesh and Goa, Honda’s market share zoomed to 50 per cent, and crossed 40 per cent in Maharashtra and Gujarat. Honda’s market share was well over 30 per cent in Delhi, Punjab, Uttarakhand, Karnataka, Kerala, Tamil Nadu and Telangana.
Honda Two Wheelers sales grew progressively in total of 28 states including many motorcycle dominated states like Uttar Pradesh (14 per cent), Haryana (7 per cent), Assam (13 per cent), West Bengal (19 per cent), Madhya Pradesh (3 per cent), Punjab (8 per cent), Rajasthan (12 per cent), Bihar (7 per cent), Jharkhand (14 per cent), Chattisgarh (16 per cent) and Tamil Nadu (8 per cent).
“In the first quarter of FY 2015-16,Honda grew five times faster than the industry. Honda is now the ‘Most preferred two-wheeler brand’ in an impressive 8 States and 1 Union Territory. Our strategy to launch many new models in both scooter and motorcycle segments, network expansion in smaller towns, increased flexibility in production mix to meet demand and top of mind brand recall brand has been well accepted in the market,” said Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India.
Honda has strengthened its undisputed leadership in the automatic scooter segment and is leading scooter sales across all 29 States and UTs. Honda’s market share in automatic scooter is as high as over 80 per cent in Chandigarh and Himachal Pradesh and over 70 per cent in the states of Andhra Pradesh, Haryana and Uttarakhand.
Courtesy : Autocar